Search engine optimization & Internet marketing
- increase your success in electronic distribution.
If you are difficult to find in the internet - you may as well be non existent, and you therefore miss the opportunities to sell your rooms. If this is the case, you may need help with Search engine optimization!
Many pages can be worked on without cost intensive programming and new design. For hotels who wish to build up a complete new website we can offer solutions in conjunction with our partner-programmer who is aware of the search engine requirements. Very often providers promise hotels an increase of visitors on the homepage as their success. "You are only successful if the amount of reservations are increasing."
There are several million sites in the www today and it is still growing. The most important thing is, that you are found with a set of keywords which the user might use.
Our Search Engine optimization does this job for you.
We check your website if it fits to the following rules:
- » Does your website provide the content it should?
- The contents of your website are more important than any technical optimization
- » Does it contain meta-keywords and description?
- These tags are widely used by search engines to relate your site to a specific category
- » Are your document names speaking names?
- Speaking names means, that the name of the document is more human readable than doc_02_cat_12.html. Since search engines are designed by humans for humans, they are glad to find speaking names.
- » Does your site contain errors?
- Especially errors which cause the engine to fail to read your site
- » Does your site use javascript to generate links to documents within your website?
- Javascript runs on the client side, so no engine will ever know about these links.
- » Does your site link to other websites, especially with related content?
- And do those sites link back to your site? Many search engines rate sites using the popularity of a link.
You need to do more to achieve a good ranking which may not all be technically related but depends on your contents. Therefore, a pure technical solution might not show any effect at all. We offer an all-in-one-solution, which contains content consulting as well as the technical solution to fit the needs of search engines. Since this service is unique every time, unfortunately there is no out-of-the-box solution with a fixed price.
Get in touch!