Website development

10 good reasons why each company should have a website:

An internet presence is part of your marketing strategy if you have one. Your homepage should be well planned and thought through.

1. Dialogue edibility / business success

The internet offers the client a direct feedback possibility from where he can look for information, make orders and as well express himself and his requirements in i.e. forums.

2. Verifiability

The response from a target group in regards to your offers, information and products can be monitored via log statistics. From this you can identify which likes and dislikes your target group has and can adjust your internet presence or your offers accordingly

3. Targeted precision

Offer a newsletter on your homepage so that you can target your offers better and you will have hardly any "stray" on advertisement as the newsletter only addresses the person who ordered it. You can define if you want to receive it monthly, weekly or however

4. Promptness

An internet presence offers you a flexible platform for your products and service offerings. A product catalogue in the internet can be kept updated much faster and cheaper compared to regularly printed items. Also an extension of your service offering can be displayed to the client with "immediate" effect

5. Convertibility

Your internet presence offers the opportunity to test your offers. For example questions like "Will the offers be accepted by the client? "And "Is something missing in my offer? "According to the user log and the direct feedback, you can adjust your homepage fast and inexpensively

6. Boundless Accessibility across borders

Your internet presence reaches potential clients regionally, nationally and internationally without having to do a lot. With this you can increase your distribution reach enormously

7. Constant availability

The information on your internet presence is available 24 hours, 7 days a week and 365 days a year absolutely independent from your own working hours. And still the client can stay in contact with you via email or a contact form.

8. Better customer service

On your internet presence you can offer your clients service offerings like cooking recipes, background information on offers or services and contact partners for defined areas. Put a list together with FAQ's (Frequently Asked Questions) and answer those as detailed as possible. This way you can achieve less work load for your staff

9. Greater visibility

In the internet, client information can be displayed much clearer. This starts with a picture of the hotel but can also include interactive movies which for example reflect the true atmosphere of the rooms

10. Lower costs

A major part of the cost of traditional advertisement is due to printing costs of catalogues, information brochures i.e. flyers, postage activation of adverts, staffing costs etc. According to experts you can save up to 20% or more of costs through the targeted usage of emarketing (email advertisement and internet presence)

But you cannot expect everything from a homepage. It is not the "final cure" and sometimes cannot replace the traditional distribution but it can complement it. Also it takes a while until the presence in the internet is widely known and it may take time to see the results. A homepage is an investment for the future as this media is constantly gaining importance. Experts presume that already in 2006 more than 20% of all revenue will be achieved via the internet.

Some frequently asked questions for website development:

10 good reasons why every company should have a website >>>more

Why should my company go onto the internet? I didn't need it in the past! >>>more

"Who should do it? We do not have an inkling!" >>>more